SpaceXSI Bundles Grok, Cursor and a Blue Checkmark Into One Subscription Called 'The X Subscription'
Five tiers from free to $200 a month, one shared pool of AI usage, and a company name that now contains the word 'Super Intelligence.'
SpaceXSI, which TechCrunch’s Sarah Perez describes as “the company now known as SpaceX Super Intelligence,” announced this week that it is merging its subscriptions into one plan. It is called The X Subscription. It contains Grok, an agentic bot called Grok Bot, the Cursor coding tools, and the features of X Premium, including a blue checkmark, creator tools and fewer ads.
In other words: a chatbot, an AI teammate, a code editor and a verification badge, together at last. Somewhere, a product manager has finally gotten the band back together.
First, the pricing, which x.ai itself lays out. There are five tiers:
- Free: $0, with daily Grok access, a starter Cursor allowance and standard X.
- Plus: $8 a month, with more usage and the checkmark.
- Premium: $30 a month, which includes SuperGrok, Cursor Pro and X Premium+ benefits, at four times the Plus usage.
- Super: $100 a month, at 15 times Plus usage.
- Ultra: $200 a month, at 50 times Plus usage.
Usage beyond plan limits is billed at API list prices through top-ups, per x.ai. Third-party models inside Cursor are available from Premium up. Team seats cost the same per seat as individual plans, and enterprise customers get one dashboard for Grok and Cursor and a shared usage pool.
The structure is clean, and we want to acknowledge that. Five tiers with multipliers is just the kind of thing people can understand in one sitting. The only place the clarity falters is the name of the top tier, which is Ultra and sits under a tier called Super, in a company called Super Intelligence. At some point the adjectives will run out, and the whole industry will have to start using nouns.
How we got here is short. Before the official announcement, a screen recording from a user called @blankspeaker leaked what appeared to be four paid tiers and web prices from $8 to $200 a month. Runtime Wire reported on the leak, noting the poster said the product was still in development and its terms could change.
The leak had it mostly right. The final version has five tiers if you count Free, which most people do not, but which the official page does. Credit where due: it is rare for a leak to survive contact with a launch.
Existing subscribers are covered, too. Per x.ai, people on SuperGrok, Cursor or X Premium can switch when the option shows up in their billing settings, or keep what they have. If they switch, they receive a prorated refund for the old plan. TechCrunch adds that X Premium+ subscribers can get a comparable plan for the same price or less. New customers can sign up now, and the plan is rolling out globally over the next few days.
The rationale, as TechCrunch tells it, is straightforward: the company hopes a combined offering will draw more subscribers than any one product could, in a paid-AI market already occupied by OpenAI and Anthropic. That is a sound commercial thesis. It also explains why the bundle is aimed at the person who currently pays for three separate things and resents it.
Consider the theory of the customer. This is someone who pays for a social network, a chatbot and a code editor, and who has long suspected the three were secretly the same company. The suspicion was correct. Now they can pay for the suspicion in one monthly installment, with a single invoice and a blue checkmark confirming that yes, it’s them, the person who pays for all three.
We should note what the announcement does not say. It doesn’t claim any performance milestone for the bundle. It doesn’t specify precisely how the shared “generous pool” of Grok usage converts between chat and coding. The multipliers are relative to Plus, and the Plus allowance itself is not given as a hard number. So what we have is an exact price for an inexact quantity. This is normal in the subscription economy, where a thing that is “generous” is a thing whose measure is carried by a lawyer.
The bigger observation is how much the AI business has come to resemble the cable business. First, you offer one great thing. Then you add a second. Then you add the checkmark, the creator tools, the ad-free timeline, and eventually the thing that was the original reason you showed up is just one channel in a package. The package has tiers. The tiers have names. The names have adjectives.
SpaceXSI has decided that all of it, plus social media, belongs on one bill. It is a bold position, and it will be fascinating to see whether the market agrees or whether the market prefers to subscribe to its feelings separately.
For now, the answer to which of the following is included in The X Subscription is: Yes.
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